Stanley International Betting Limited is regarded as one of the companies best placed to take advantage of changes to the regulations governing much of the European betting industry, which open many new markets to competition.

The Gambelli and Placanica rulings give Stanley International Betting Limited a legitimate right to trade in any EU country under its UK licence and Stanley International Betting Limited has proved that it is resolute in its intention to use this legitimate right. However, Stanley International Betting Limited will gladly work with Governments as it has in Belgium, Romania and Croatia under equitable licensed structures.

Based in Liverpool, Stanley International Betting Limited is managed by the executive team who developed and ran Stanley Leisure’s successful Stanleybet UK betting operation, which was sold in 2005 for over £500 million in what was then a record breaking deal for a betting business in the UK.

Stanleybet UK was a founder-member of the Independent Betting Arbitration Service which operates in the UK to ensure fair and open treatment of customers. Stanleybet was also one of the first bookmakers in the UK to gain accreditation under the industry's new Code of Social Responsibility and Good Practice for Licensed Betting Offices working with Gamcare, a registered charity that is the leading authority on the provision of information, advice and practical help in addressing the social impact of gambling.